Audience Engagement 2: Media Context Question (B.E.22)

 1. How has audience consumption of media changed in the past 20 years and give 3 examples?

 The media has changed due to its ability to become more available to the consumers to view. 3 examples are a increase use of phones , social media , and tv streaming platforms.

2. How has the company you used for your case study kept up with how audience consumes media? Give examples from your case study.  Disney has multiple forms of social media as well as a streaming platform called Disney+ on top of this their is a Disney + app that is accessible to one's phone so they are able to increase the hours on their apps and the content that is watched.

3. Explain, and give an example of how the company from your case study uses new means of audience media consumption and how it has impacted both the production and the promotion of one specific media produced by that company. (use one of the following media, film, radio/podcast, music, video games, or print in your response)

An example is black widow because the movie was made specifically for disney + but in most cases nowadays disney will make a movie release it in theaters and will then announce the release date on disney+ for their subscribers to view so thats how they changed because they now consistently intend on putting it on their streaming service to increase the viewers.