Synergy (B.E.6)

 In your own words...

• Define it
• Describe what is used for
• Describe why it used
• Give 2 examples of it used in film/tv

Synergy is when two companies work together to create concepts that benefit the both of them . It used to help advertise both companies to help create money for the both of the companies. The purpose is also to create attention for both companies. A good example is cars because the main character has light year tires this gives the character more realism which is better for Pixar but also helps to advertise for lighyear tires and can help them sell more tires or get more of advertising. Another example is space jam because it helps because nba is heavily advertised and basket is associated with space jam so when basketball movies are brought up  people typically think of space jam and space jam is heavily advertising the nba